Leading beauty tech company ManiMe takes the plunge into bridal beauty
ManiMe partners with bespoke jewelry brand Marrow Fine to launch inaugural wedding capsule.
Santa Monica, CA: ManiMe, the leading beauty tech company that produces custom-fit, stick on gel manicures and pedicures is making its foray into the bridal category by officially tying the knot with bespoke jewelry label, Marrow Fine. As its first strategic brand partnership, ManiMe x Marrow, a wedding-centric capsule, will debut just in time for wedding season, alongside new direct-to-consumer capabilities aimed to meet the nailcare needs of all marital moments for the wedding party and beyond.
As the bridal industry recovers from the grips of a global pandemic, The Wedding Report, suggests that 2021 will see a surge in weddings by 30%, going from 2.12M to about 2.77M. “For as long as I can remember, manicures and matrimony have always gone hand-in-hand,” says Jooyeon Song, CEO and co-founder at ManiMe. “So, it was natural for us to see the bridal industry as an opportunity, and we found the perfect partner in Marrow Fine, a brand that is redefining the fine jewelry space with custom designs crafted from a mix of new and heirloom pieces. Marrow Fine shares our passion for bespoke craftsmanship and high-quality, made-to-order goods, making this partnership what I call ‘the best first impression possible’ when entering into a new category.”
Launched in October 2019, ManiMe is the pioneer in at-home nail experiences of the future, and the only brand using proprietary 3D modeling technology, machine learning and laser cutting to create custom-fit, toxin-free and cruelty-free gels. ManiMe’s product offering includes a range of solid colors and nail art looks, some of which fit the en vogue bridal trends of today, designed in partnership with a growing community of nail artists, allowing them to digitize and monetize their craft.
“Bridal jewelry has always been part of the Marrow experience,” says Jillian Sassone, Marrow Fine Founder. “Our clients often look for eclectic and original designs, and nails have always been a part of that journey – from the engagement to the honeymoon. This collection adds surprise and delight to our customers' experience through an exquisite yet playful, traditional yet unexpected offering.”
ManiMe x Marrow capsule provides a collection of four gels made to complement Marrow Fine jewelry for brides or grooms-to-be, at any stage of the nuptial celebrations.
ManiMe x Marrow capsule launches on ManiMe.co on April 13th for $25 each, alongside a new Group Gift Kit offering, kit, making group orders for bridal parties, friends and family easier than ever before. This is the first of many efforts ManiMe is planning, as it continues to expand within and beyond bridal, enabling it to fit into the many life stages of its consumers.
ManiMe is the leading beauty-tech company that produces custom-fit, stick on gel manicures and pedicures alongside a growing portfolio of personal care products. ManiMe is the only brand creating bespoke vegan, non-toxic, and cruelty-free gels. With its proprietary 3D modeling, machine learning, and laser cutting technology, ManiMe is transforming the consumer experience and emerging as a beauty innovator. The brand is the first to digitize nail art and provide a marketplace for a growing community of nail artists. For more information, visit manime.co.
Marrow reimagines fine jewelry with distinct designs featuring the highest quality, handpicked materials. Designer Jillian Sassone finds inspiration in the places she’s lived and traveled, from New York to Palm Springs, creating capsule collections of fine jewelry, bridal bands, and one-of-a-kind custom designs for anyone drawn to the unordinary. Marrow opened the doors to its flagship in One Paseo in Del Mar, CA 2019 and its second location in Newport Beach in 2021. Visit marrowfine.com